Built for design-conscious Shopify merchants

AI-powered FAQs your storefront actually deserves.

Generate beautiful FAQ sections grounded in your real product data — descriptions, prices, options, metafields. Four polished templates, fully customizable, rendered inline on your storefront. No copywriter, no generic templates, no compromise on design.

Install on Shopify See how it works

Free plan available · 14-day Pro trial · No credit card needed

Questions? We've got answers.

Everything you need to know before you shop with confidence.

FAST SHIPPING
Quick delivery to your doorstep
EASY RETURNS
30-day hassle-free returns
REAL SUPPORT
We're here to help you succeed
How do I choose the right size?+
What's included in this collection?+
Are these suitable for everyday use?+
How long does shipping take?+
Can't find your answer? Contact us. Powered by AskWell
Features

Everything you need. Nothing you don't.

AskWell is built for merchants who care how their storefront looks — not just that it functions. Every feature is designed to ship polish, not friction.

Grounded in real product data

FAQs are generated from your actual descriptions, prices, options, metafields, tags, vendor, and type. Not generic templates.

Generated in seconds

Click "Generate." Get a complete, on-brand FAQ set for any product or collection in under ten seconds. Bulk-generate across your catalog.

Four polished templates

Classic editorial. Premium Card with shadows. Split two-column with trust indicators. Refined hero-headline with branded accent.

Fully customizable

Colors, fonts, sizes, alignment, optional CTA, brand-cream backgrounds, smart per-FAQ icons. Inline WCAG contrast warnings on text colors.

SEO-friendly & fast

Rendered inline on initial page load via theme app extension. Valid FAQPage JSON-LD for Google rich results. No app-proxy, no JS framework.

Live preview in the admin

Edit and see the FAQ block render exactly as it will on your storefront — with a three-color canvas picker to preview against any theme.

Custom AI instructions

Free-text instructions let you steer tone, voice, and what to emphasize — so the FAQs sound like your brand, not a robot's brand.

Product & collection separate

Run Classic on product pages and Refined on collection pages, with different colors and copy for each surface. Independent designs, independent FAQs.

Designed by people who care

Closer to a Polaris-styled SaaS tool than the typical Shopify plugin. If your storefront looks like the cheap clones, AskWell isn't for you.

How it works

From install to live FAQs in under five minutes.

No setup wizard, no theme editing required beyond enabling the block. Three steps and you're done.

1

Install & click Generate

Add AskWell from the Shopify App Store. Open any product or collection and click Generate. We read your product data and write FAQs in your tone.

2

Pick a template, customize

Choose one of four templates. Tune colors, fonts, alignment, the optional CTA. Preview against light, cream, or charcoal canvases — see exactly what your storefront will show.

3

Add the block & ship

Enable the AskWell block in your theme editor and drag it where you want it. FAQs render inline on first page load. Valid JSON-LD ships automatically.

Templates

Four templates. All four polished.

Each template is independently customizable: colors, type, spacing, alignment, optional CTA, smart icons. Pick the one that fits your storefront — or run different templates on products vs. collections.

Centered list, editorial

Classic

Quiet, magazine-style accordion. Lets your brand voice carry the section.

Frequently Asked Questions
What is your return policy?+
How long does shipping take?+
Do you ship internationally?+
How do I track my order?+
Powered by AskWell
Warm card, accent highlights

Premium Card

A warm cream card with a centered icon and an accent-tinted open state. Confident without shouting.

Frequently Asked Questions
What is your return policy?−
We offer 30-day hassle-free returns on all unworn items.
How long does shipping take?+
Do you ship internationally?+
Marketing column + FAQs

Split

Bold marketing column on the left with trust indicators. FAQs on the right. Excellent on collection pages — and shines in dark mode.

Questions? We've got answers.

Everything you need to know before you shop with confidence.
FAST
RETURNS
SUPPORT
What is your return policy?−
How do I choose my size?+
Do you ship internationally?+
What's in this collection?+
Soft palette, per-question icons

Refined

Soft branded palette with a serif headline, an italicized accent word, and per-question smart icons. The polish play.

FAQ
Questions, answered beautifully
Fast shipping
Easy returns
Real support
Return policy−
Shipping times+
International orders+
Track my order+
Customization

Pick a template. Then make it yours.

Every template is fully customizable. Tune colors, type, alignment, icons, and the optional CTA — independently for product pages and collection pages — and preview against any storefront canvas before you publish.

AskWell Design
› Products
Products
Collections
Template
Premium CardIn use
Content
Typography
Card
Text colors
Title#1a1a1a
Question#1a1a1a
Answer text#2a2a2a
Card colors
Card background#f4eedc
Question closed#ffffff
Open accent#f5c842
Desktop
Mobile
Canvas
Frequently Asked Questions
Quick answers to the most common questions.
What is your return policy?−
We offer 30-day hassle-free returns on all unworn items. Just ship them back in the original packaging and we'll refund you in full.
How long does shipping take?+
Do you ship internationally?+
How do I track my order?+
Can't find your answer? Contact us. Powered by AskWell
Live preview. Press Save to publish to your storefront.

Three-canvas live preview

Toggle Light, Cream, and Charcoal backgrounds to see exactly how your FAQ block sits against any storefront theme.

Products & collections independent

Run Classic on product pages and Refined on collection pages — with different colors, copy, and AI instructions for each surface.

Inline WCAG contrast warnings

If a text color won't read against your selected canvas, we flag it on the spot — so you never ship an inaccessible FAQ.

By the numbers

Built for speed, designed for trust.

Every detail engineered for storefront performance and merchant peace of mind.

<10s
Average generation time per FAQ set
0ms
Storefront round-trip — rendered inline
4
Polished templates, fully customizable
JSON-LD
Valid FAQPage schema, every render
Pricing

Free to try. Honest when you grow.

Start on the Free plan with full access to every template. Upgrade only when you need unlimited generations or want to hide the footer.

Free

For getting started and trying every template.

$0 / forever
  • 10 FAQ generations per 30 days
  • All four templates
  • Product & collection FAQs
  • Custom AI instructions
  • "Powered by AskWell" footer
Install free
Most popular
Pro

For merchants ready to ship unlimited, footer-free.

$19.99 / month
Or $199.99/year — save $39
  • Unlimited FAQ generations
  • Hide the AskWell footer
  • All four templates
  • Priority generation
  • 14-day free trial — no card needed
Start Pro trial

Billing handled by Shopify Managed Pricing. Upgrade or cancel anytime from your Shopify admin.

Coming Soon

Support-mined FAQs.

Today, FAQs are generated from product data. Next, AskWell connects to your support inbox — Gorgias first, then Zendesk and Re:amaze — and mines real customer questions to surface the FAQs that actually answer what your customers ask.

"The FAQs that actually answer what your customers ask — not what an AI guesses they might."
FAQ

Frequently asked questions

Yes, AskWell uses AskWell-generated FAQs on its own site. Meta, but honest.

How is AskWell different from other Shopify FAQ apps?

Two things. First, the AI actually reads your product data — descriptions, prices, options, metafields, vendor, type — so the FAQs are specific to each product, not generic. Second, the design polish. Most FAQ apps look like 2014. AskWell looks like a paid SaaS landing page. If you care how your storefront feels, that gap matters.

Will it slow down my storefront?

No. FAQs render inline on the initial page load via a theme app extension that reads from Shopify metafields directly. No app-proxy round-trip, no JavaScript framework, no extra requests. Performance is the same as if you'd hand-coded the section yourself.

Does it generate valid FAQPage schema for SEO?

Yes — every FAQ set ships with valid FAQPage JSON-LD so Google can surface your answers as rich results. This works on both product and collection pages.

Can I use different designs on product pages vs. collection pages?

Yes. Product FAQs and collection FAQs are independent — different templates, different colors, different copy, different custom AI instructions. Run Classic on product pages and Refined on collection pages if that's the look you want.

Can I edit the AI-generated FAQs?

Yes. Every generated FAQ is fully editable. You can also add, reorder, or delete questions. The AI is a starting point — you're always in control.

How does pricing work?

Free plan: 10 generations per 30-day rolling window, all four templates, with a small "Powered by AskWell" footer. Pro: $19.99/month or $199.99/year with a 14-day free trial — unlimited generations and the footer goes away. Billed through Shopify Managed Pricing so you don't enter a card in our app.

What's coming next?

Support-mined FAQs. We'll connect to your support inbox (Gorgias first, then Zendesk, Re:amaze, and others) and generate FAQs from the questions your customers actually ask. No competitor offers this — and it's the killer feature on our roadmap.

Is my data safe?

Yes. AskWell only reads the product and collection data needed to generate your FAQs, plus settings you configure in the app. We don't sell your data. See our Privacy Policy for details.

Ship FAQs your storefront deserves.

Install AskWell free. Generate your first FAQ set in under a minute. Upgrade only when you need to.

Install on Shopify